What is a Host Club?

A Night to Remember, For Everyone

At first glance, a host club might seem mysterious or extravagant—but step inside, and you’ll find something special:
a place where charm, conversation, and connection come together in one unforgettable night.
So what exactly is a host club?
Think of it as Japan’s modern-day take on the geisha experience—but with polished, magnetic men as your hosts. Over drinks and relaxed conversation, they create a dreamlike escape from your everyday routine.

Why pay to hang out with a guy you just met?

Because this isn’t your average night out.
It’s the Princess Experience; a moment where you’re seen, listened to, and treated like royalty.
And while it was once a luxury reserved for the elite, today it’s something anyone can enjoy—even just once.
At Smappa! Group, we believe everyone deserves a night where they’re the main character.

⚠️ Note: Pricing is updated periodically and may be subject to change.

About Smappa! Group

“A new world begins at night...”

When the sun goes down, the world changes. We slow down. We reflect. And under the cover of night, hearts open in ways they can’t in the light of day.
Smappa! Group creates spaces where emotions are celebrated, dreams feel possible, and magic happens. From intimate chats to electric connections, we’re here to make your night unforgettable.
Our mission?
To redefine nightlife—one meaningful moment at a time.

Our Five Promises for an Unforgettable Night

1. Nights for a New Generation of Women

We create moments that stir the soul—joy, laughter, even a little flirtation. Our goal is connection, not just entertainment.

2. Feel Something New

You won’t find nights like this in your 9-to-5. We curate experiences that make you feel something you haven’t felt in a while—or maybe ever.

3. Redefining Relationships

Our hosts aren’t your boyfriend, your husband, or your brother. They’re something else entirely—a confidant, a spark, a story you’ll tell later with a smile.

4. Pride in the Nightlife World

Integrity is everything. We do things the right way—with honesty, respect, and heart. You can trust that what you see is what you get.

5. A Community You’ll Want to Be Part Of

We bring together diverse talents and strong individuals to create something greater than the sum of its parts. Here, everyone grows. Everyone shines.

Meet Maki Tezuka - The Man Behind the Magic

Chairman of Smappa! Group, Maki Tezuka leads with vision and heart.
He began in Kabukicho in 1997, rising to become a top host before launching one of the most respected nightlife brands in Japan.
But he’s more than nightlife royalty.

•Founder of Kabukicho’s first bookstore (RIP Kabukicho Book Center)
•Co-founder of Yacho no Kai, a host-led volunteer group
•Community leader in late-night street cleanups
•Organizer of international discussions on the night economy
•Guest lecturer on gender, society, and nightlife culture

Maki’s work bridges the glamour of the night with real-world impact—blending hospitality, community care, and next-level entertainment.

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Whether you’re a first-timer or a nightlife connoisseur,
Smappa! Group invites you to experience the extraordinary.
Because everyone deserves to feel like royalty—at least once in their life.

Staff

We also have hosts who can provide services in English.
We have Chinese and Korean speakers as well. Feel free to contact us through the form below.

  • CURE
    Keiju

  • APiTS
    Shibuya Aran

  • APiTS
    sena

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Service and Price

We aim to create a safe and relaxing space for all guests.

Host club pricing is often unclear, which can make people feel uncertain or even anxious. At Smappa! Group, we’ve created clear, fixed-price reservation plans so you can enjoy your time without any worries. If you have any questions, please feel free to contact us by phone or through our [contact page].

Fixed Price Plans for First-Time Guests
Host Club Wine Experience

¥10,000

Enjoy six specially selected wines in the elegant and luxurious setting of our flagship store, SMAPPA! HANS AXEL VON FERSEN. This plan offers a premium host club experience with a wine tasting guided by our in-house sommelier, who will choose the best wines based on the weather, temperature, and mood of the day. Engage in conversation with your host while sipping delicious wine — a unique and unforgettable host club experience.

*Prices are fixed. If you make any additional purchases outside the plan, you’ll be informed in advance.

Host Club Experience Plan

¥5,000

Curious about host clubs but not sure where to start? This plan gives you a chance to visit one of our Smappa! Group clubs and experience the excitement firsthand.
You’ll enjoy a relaxing drink and conversation with our hosts — all at a set price.
We also offer a pickup service within Kabukicho if you’re unfamiliar with the area. Perfect for solo travelers or tourists looking for a safe, fun night out.

Plan Comparison

Host club Visit Plan Host club Wine Experience Plan
Concept Budget-friendly intro to host clubs A premium wine-tasting host experience
Fee ¥5,000 ¥10,000
Stores One store designated by us SMAPPA! HANS AXEL VON FERSEN
Duration 60 minutes 120 minutes
Drinks All-you-can-drink (shochu and house wine) 6 curated wines (3 sparkling, 1 white, 2 red)
Food Optional add-ons Light snacks included, more available
Group Size 1-4 people 1-4 people

Contact and Booking

Host Clubs and Pop culture

Ouran High School Host Club vs. Modern Host Clubs

For many unfamiliar with Japan’s unique nightlife and service industry, the concept of “host clubs” might first be encountered through manga. Ouran High School Host Club is one such title that introduces this world in a school setting. While fictional and comedic, it draws loosely on the real-life host club scene. In this article, we’ll compare the fantasy portrayed in Ouran High School Host Club with the reality of today’s modern host clubs.

What Is Ouran High School Host Club?

Ouran High School Host Club was serialized in the popular manga magazine LaLa from 2002 to 2010. The series became a worldwide hit, published in 18 countries, and later adapted into an anime, a Japanese live-action drama, a movie, and even a video game.
The story follows Haruhi Fujioka, a female student who accidentally breaks an expensive vase at the elite Ouran Academy and ends up working for the school's host club to repay her debt. Because of her androgynous appearance, she is asked to pose as a male host. The club, made up of charming and eccentric boys, entertains female students with tea, conversation, and themed events.

The "Host" Image: Manga vs. Reality

In the manga, the host club is portrayed as a lighthearted, aristocratic social club of attractive boys entertaining bored high school girls. Real host clubs, however, are adult establishments where male hosts entertain female customers—often with alcohol, flirtation, and conversation. These clubs typically operate in nightlife districts like Kabukicho in Tokyo.
While the manga suggests an elegant, free-spirited environment, real host clubs involve financial transactions. Hosts are professionals, and customers are often regulars who spend large sums of money in exchange for attention and preferred treatment.

Systems and Services: Fiction vs. Reality

In Ouran, the club operates with no visible cost to its customers, offering free services and food in exchange for customer loyalty based on a point system. Real host clubs do charge entrance fees, table charges, and for drinks—both for the customer and the host. Still, the concept of customers receiving preferential treatment based on how much they spend does align with real-world practices.

Character Types and Host Personas

Ouran features hosts with a wide range of archetypes: Tamaki is the flamboyant prince type, Kyoya is the calm and calculated strategist, while others embody "cool," "cute," or mischievous traits.
This reflects a real-world truth: hosts develop strong personal brands and personas to appeal to different types of customers. The diversity of characters you see in manga is echoed in real clubs, where each host brings a unique personality to the table.

Appearance: Past and Present

Back when Ouran was released, host fashion was heavily influenced by visual kei culture: think sharp suits, dramatic makeup, and spiky hairstyles. Today, many hosts—especially those dubbed “neo-hosts”—embrace a cleaner aesthetic, inspired by Japanese and Korean pop idols. With softer features, natural makeup, and trendy hairstyles, the modern host look can be surprisingly similar to characters like Tamaki or Kyoya.

Host Clubs in the Age of YouTube

In recent years, host clubs have exploded in popularity not just in nightlife districts but online. Social media, especially YouTube, has become a key platform for promoting host culture.
Channels showcase everything from behind-the-scenes drama to day-in-the-life content and customer interactions. The general public now has unprecedented access to a once-mysterious subculture.
Here are some recommended YouTube channels if you want to learn more:

Recommended YouTube Channels on Host Culture

① Hoslogy

This channel features documentary-style content filmed inside actual host clubs, giving viewers an up-close look at customer interactions and day-to-day operations.

② HOST-TV

A comprehensive documentary channel covering business scenes, conflicts, personal stories, and the human drama within host clubs.

③ THE ROLAND SHOW

Run by Roland—one of Japan’s most famous hosts—this channel offers insight into the life of a host celebrity, including his business ventures and philosophy.

④ Mio Yashiro TV

Managed by the chairman of Fuyutsuki Group Holdings, one of Kabukicho’s largest host club groups. This channel gives a look at host club management and staff across Japan.

Why Do Hosts Use Social Media?

1. To Attract Customers

First-time customers are often served by a variety of hosts before deciding on one to regularly “nominate” (designate as their favorite). Social media helps hosts extend their reach and build connections even before a customer enters the club.

2. To Build Popularity

Beyond charm and good looks, popularity boosts a host’s credibility. Many customers enjoy supporting a host who is well-known and has celebrity appeal, which in turn translates to increased business and prestige for the club.

Curious About Visiting a Host Club?

Host clubs today are more accessible than ever, with many offering beginner-friendly experiences, including English-speaking staff and all-inclusive plans. If you're interested in seeing the real-life version of what you loved in Ouran High School Host Club, why not visit an actual host club?
Companies like Smappa! Group even offer guided experiences with bilingual staff—perfect for first-timers!

Conclusion

While Ouran High School Host Club romanticizes the host world with youthful charm and dramatic flair, modern host clubs present a more complex and nuanced reality.
Through YouTube and social media, these once-closed spaces have become more visible and approachable. Fans of the manga might find it fascinating to compare the fiction with reality and even enjoy the host club experience firsthand.

Looking into modern host clubs

High School Host Club - and a Comparison with Modern Host Clubs

We will introduce real Youtube content that you can use to learn about host clubs!
These days, in Japan, Kabukicho's “Host Clubs” have branched out into literature and manga, turned into TV shows etc. There is no shortage of topics to talk about. A host club is a club where men entertain women and serve them alcohol.
Host clubs themselves have been recognized as night work for men in Japan since before the advent of the internet, but it wasn't until the common use of social media such as YouTube that the general public became able to see what they actually were like.
Youtube channels related to host clubs have a variety of content, from those run by host club management companies/stores to documentaries closely focused on hosts from various companies.

Recommended channels where hosts are on Youtube:

Why do hosts use Social Media?

①To acquire customers

There are two ways to experience a host club: "nominating" a specific guy you like or having a "first time" where you are served by an unspecified number of hosts for a brief period.
In essence, hosts compete for women who visit for the "first time" to establish them as regular, "designated" customers, thereby generating profits.
As a result, hosts have increasingly utilized social media to attract customers, aiming to boost their clientele, even beyond those who come in for the first time.

② For name recognition and popularity

Customers not only about visual appearance and hospitality, but also about name recognition and popularity. Women, who are customers, are happy that their designated host is as popular as a celebrity. Of course, popularity also leads to sales.
So here are some Youtube channels related to modern host clubs! With Smappa! Group tours and experiences, you can easily enjoy host clubs with bilingual staff too!! Please come and visit us.