The Story Behind Our Official Merchandise
Official Merchandise of the Shinjuku Kabukicho Shunga Exhibition

Bringing the elegance and playful spirit of Edo into everyday life.
Why not bring the world of the Shinjuku Kabukicho Shunga Exhibition a little closer to you?
The official merchandise, specially created for this exhibition, is inspired by shunga works featured in the show, as well as selected pieces from the renowned collection of Uragami Sōkyūdō.
Each item is designed to carry the rich culture, wit, and playful sensibility of the Edo period into contemporary daily life.
The delicate yet bold expressions of ukiyo-e artists, subtle humor that invites a smile, and the everyday aesthetics of people from that era are reimagined here in a variety of forms.

Where Edo Aesthetics Meet Contemporary Life

Featured Lineup

Exclusive items infused with the spirit of Edo
Inspired by scenes and figures depicted in shunga, this collection offers special items available only through this exhibition. From cushions that add a distinctive accent to your interior, to refined accessories for everyday use, each piece brings a touch of Edo elegance into modern living.

Playful and unique items full of humor
Stickers highlighting the humorous side of shunga, along with charmingly designed sweets that naturally bring a smile, make these items perfect as souvenirs or lighthearted gifts.

Refined collector’s items celebrating aesthetic beauty
From card sets that allow you to fully appreciate the artistry of shunga, to limited-edition collaboration craft gin, these highly collectible items are must-sees not only for shunga enthusiasts, but for anyone drawn to thoughtful design and craftsmanship. Whether as a treat for yourself or a unique gift for someone special, we invite you to explore the official merchandise of the Shinjuku Kabukicho Shunga Exhibition. We look forward to welcoming you at the venue.